Editor's Note: Harnessing global resources to co-create a better future. In 2024, SUMEC actively responds to international market demands, firmly advancing its globalization strategy by visiting multiple countries and regions including the United States, Japan, Dubai, and Eastern Europe. Through participation in major specialized trade fairs, SUMEC is expanding its network of trade partners.
United States
From November 10-11, SUMEC, alongside its Berkshire Hospitality brand, participated in the 2024 New York Boutique Design Show (BDNY) in the U.S. At this event, the company not only showcased innovative product designs but also deepened client connections through engaging brand storytelling. Face-to-face interactions allowed SUMEC to strengthen existing relationships and successfully open up new business channels.
Japan
From November 27-29, SUMEC attended the Asia Fashion Fair (AFF) in Tokyo, Japan, where it featured a range of fashionable items such as women’s suits, trench coats, men’s dress shirts, jackets, and lightweight padded garments. The exhibition attracted significant interest from numerous trading companies, laying a solid foundation for developing new clients in the Japanese market.
Dubai
Between November 26-29, SUMEC was present at the 2024 Big 5 Global Construction Exhibition held at the Dubai World Trade Centre in the UAE. The company displayed a variety of construction materials like plywood, MDF, wall panels, flooring, and roofing tiles. The exhibited products showed notable improvements in design aesthetics and environmental performance, catering to Middle Eastern customers' needs for beauty, functionality, and sustainability, thus attracting many potential business partners.
Eastern Europe
From November 5-8, SUMEC, under the YARD FORCE brand, took part in the 2024 International Tool Exhibition (MITEX). It introduced snow blowers specifically designed for Eastern European winters, along with AI-powered and precisely navigated robotic lawn mowers (with RTK and VSLAM technology), efficient gasoline lawn mowers, and chainsaws. This participation enabled YARD FORCE to establish preliminary contacts with several collaborators, exploring more opportunities for development in the Eastern European market.
SUMEC has always adhered to the philosophy of "going global," absorbing the best resources from around the world. By continuously opening new markets, cultivating new clients, expanding into new businesses, and seizing new opportunities, SUMEC aims to build a competitive global industrial and supply chain. These overseas expansion activities have not only boosted SUMEC’s international market influence but also provided a broader selection and superior services for global customers.